WordPress For Ecommerce
Before we learn about WordPress we need to know why what is eCommerce and why WordPress For Ecommerce is a Great Choice? eCommerce has started to grow rapidly in the last few years and it’s in a continuous ascent, as for now powers eCommerce 45,4% percentage of the entire web.
It is obvious that most of the customers use the internet to make a purchase. Since 2012, there has been an increasing number of people buying things online and, today, there are around $1,92 trillion in eCommerce sales worldwide.
So is eCommerce the business to focus on in the future? There’s no doubt here.
Recently, more people have started choosing eCommerce over the traditional way of buying and selling, mainly due to the convenience it provides, such as transaction speed and security. Factors like the internet, digital marketing, mobile commerce, and a few others have contributed a lot to the growth of eCommerce to what it is today.
If you’re looking to start an online store, the platform you choose is very essential. While there are plenty of options to choose from, making sure you pick the right one can smooth out the setup process, and ensure that you are prepared no matter how large your e-commerce store grows.
Here are some of the Most Popular eCommerce Platforms
There are quite a few popular eCommerce platforms that rule the world when it comes to their frequency on the entire web.
The undeniable leader here is WooCommerce which is occupying over 32% of the eCommerce market, followed by Magento which acquires 18%, OpenCart which acquires over 11%, and the famous Shopify which acquires more than 8% of the entire eCommerce market.
Woo Commerce is used on more than 176,223 websites and counting, whilst Magento and Open Cart are used on 102,514 and 60,133, respectively.
According to some reports, eCommerce platforms like Amazon and eBay are mostly used for buying and selling different products. Nonetheless, technological advancements have given a level playing field where startups can also build their eCommerce websites with minimum cost and provide the needed competition to the big players.
One such amazing technological advancement that enables the creation of eCommerce websites is WordPress.
Why should you Use WordPress ?
Since 2003, WordPress is taking the world of CMS (Content Management System) by storm. So, If you are leading an online business portal, WordPress is best for you! More than 74.6 Million Sites Depend on WordPress. According to a study made by Techjury.net
In March 2019, over 4.4 million blog posts were published every day.
So it’s popularity is quite evident.
Isn’t it ?
Haven’t you opted for it yet? You are certainly running slow in the race then. WordPress can really take your business website to just another level.
WordPress has become a popular eCommerce platform, and it offers a major number of key benefits for online store owners. We’ll talk about these in more detail later on. To cut a long story short, however, the platform is scalable, secure, and flexible enough that it can handle practically any type of e-commerce site.
Read More : Why You Should Use WordPress?
Can’t Decide Whether to Start an Ecommerce Business?
It’s no secret that Ecommerce is big business. Based on current Estimations, around one-fourth of the globe shops online, which is a very large customer base. What’s more, those two billion people account for nearly 14% of global retail sales figures. In other words, there’s a lot of business conducted online, which is probably why you’re reading this post in the first place.
However, because there’s so much activity, there are also a lot of businesses Fighting for attention. E-commerce is a classic case of over-saturation, and it takes a really well-planned strategy to cut through the noise and stand out enough to attract customers.
Therefore, if you’re deciding whether to open an Ecommerce store, you’ll want to first consider the following:
1. You need to invest a serious amount of time and energy in the process. eCommerce is not a get-rich-quick scheme.
2. If you deal in ‘impulse’ products, selling online can be especially feasible given the rise in mobile browsing.
3. Appealing to every one of the two billion people we mentioned earlier isn’t necessary. Instead, targeting a very specific niche is almost always a more effective approach.
4. Your customer’s security should be a primary concern, as it’s almost inevitable that your site will be attacked at some point.
If you do decide to take the leap, then you’ll need a platform that’s secure and well-optimized on mobile devices (at a minimum). Ideally, you’ll also want a solution that can keep up with a rise in traffic you’ll get once your marketing wheels begin turning. Fortunately, WordPress can do all of that and more.
What is Woo Commerce and Why Woo Commerce is the Leader?
You’re probably wondering now what is so special about Woo Commerce and why it is the first in the world. Well, Woo Commerce is the eCommerce plugin of WordPress, the most popular content management system, powering more than 30% of all the websites worldwide.
So, It is one of the Reasons why Woo Commerce is leading the eCommerce market. There are lots of WordPress users who have online shops, so Woo Commerce is the most suitable solution for them.
What about the competition?
You could say that WooCommerce is not that efficient if it doesn’t come with a fully-featured package, such as hosting and everything integrated. WooCommerce is not a stand-alone platform, it is a WordPress Plugin. WooCommerce is a plugin, whilst OpenCart, Shopify, and Magento are ecommerce-only platforms.
Shopify is the one and only platform amongst the all popular ones that comes with hosting integration. But, at the same time, it comes with a few limitations and doesn’t give you full control over your site. For instance, it provides only 3 product attributes: size, color, and material.
Also, you won’t be able to make all the customization’s that you need and you have to stick with what the platform has to offer. You can’t come with something from the outside. Shopify doesn’t offer a free plan either. But considering the fact that it’s bringing free hosting, it seems somehow legit. Plans start at $29 and end up at $299.
About Magento and Open Cart
The other 2 platforms are free and you need to pay for hosting too. But, the most important of all, you have a better control over your entire site. You can customize and modify every single detail about how your site looks, works, and the functionalities it should have.
Magento has a paid plan for the enterprises as well, which also comes with more complex features for big, international online shops such as Amazon.
Unlike Magento, for instance, which is for professionals and comes with a more difficult and complex interface, WordPress is really easy and friendly, so everyone can handle it pretty well. Working in WordPress is a piece of cake, as it comes with a very intuitive interface.
Even WordPress was made to be easy for every user, it is also a great reference of development for all the coders and designers out there. It lets you use your best coding skills to create your own features, designs, and many other things that you want.
About number one Competition Magento :
However, for such a large enterprise and store chain at an international scale, Magento should be your choice, as it was made to handle big amounts of content and to support lots of complex features and traits. If you’re planning something really huge, try Magento, Even though it’s likely to require a professional’s help.
Using WordPress for your own online store sounds like the best option out here. Yes, it’s true that it will charge you if you want to get the best out of it or the best stuff available, but you’ll be sure that you will have a full control over your site. And by the way, there are as many free services as the paid ones. You only need to pay for a couple of things, most of them proving are free versions as well.
In this post, we are going to explain each of the WordPress’ core advantages for online shops. We are also going to touch on some recent developments within WordPress that make it an even more attractive option. Let’s get started!
Here are Four Reasons You Should Choose WordPress for Your eCommerce Site
While it’s not strictly a dedicated eCommerce platform, WordPress has all of the hallmarks of a suitable solution. Below, we’ll discuss 4 of the main reasons it’s a smart pick!
1. WordPress is Highly Scalable and Very Stable.
When we talk about ‘scalability’, we are referring to how well WordPress adapts to your site’s growth over time. As a full Content Management System (CMS), the platform is powerful enough to either stay small or expand to whatever size and scale you need.
Of course, it’s worth noticing that your web host has as big a role to play in your site’s scalability as it’s a platform. For example, if you sign up to a small shared hosting plan in order to run a simple blog, it should run smoothly as long as your traffic numbers stay low. However, if your blog receives a large amount of traffic as we say the dreaded ‘Reddit Hug of Death‘, those guarantees are thrown out the window.
What you need to do is sign up for self-hosting (instead of shared hosting) and install your WordPress. That way, you can quickly scale up without affecting the functionality of your website whenever there is a surge in traffic.
Therefore, what you’ll want to do is combine a high-quality host with a platform that will fit whatever use you put it to. If you take a look at the WordPress Website Showcase, you will see that it’s packed with a number of very high-profile sites, such as The Village Voice and Tech Crunch. This means that the Hosting platform has your back, whatever your goals happen to be.
2. WordPress Offers Rock-Solid security
Security is a must for every online store, and not just for your own sake. It’s also vital to protect your customers at every cost. Since WordPress houses just about all of the data you’ll need under one roof, malicious users who break their way in can cause a lot of damage.
To demonstrate the point, consider the kinds of information the platform will hold once you begin running an online eCommerce store. Your database will include customer login credentials, payment information, and all the other sensitive details. Letting any of that data be compromised would be a big disaster for your store and its users. That means your site will need plenty of protection.
Thankfully, WordPress is built from the ground up to be inherently secure. The platform protects you deep down from within it’s core code, and it’s easy to enhance your site’s security even further. For example, you can quickly set up a Secure Sockets Layer (SSL) certificate with your host. You can also install security-focused plugins, which we’ll talk more about in the next section.
3. WordPress is Affordable
When you’re starting a new e-commerce store, you’re likely to be working with a very small budget. Fortunately, this platform is a very cost-effective solution. While running a shop based on WordPress isn’t completely free, you’ll need to spend a lot less than you would with many competing platforms.
Let’s Check out what is the minimum cost of a WordPress eCommerce Site :
1. A domain: Around $10–12 per year.
2. Web hosting: This can vary, but around $30/month.
3. WordPress: WordPress itself won’t cost you a cent, as it’s free to download and use.
That’s all you need to get your eCommerce website to get a boost. Of course, there are other options you can spend some money on. If you want to Strengthen your security with further protection, for example, that may bump up the cost. You might also want to look into some premium eCommerce plugins, and consider picking up a dedicated e-commerce theme.
Also Read : How to Get a Free Domain Name for Your Website
If you would like to outsource the development of your site, that’s likely to push the cost up quite a bit. Unless you’re looking to do something particularly ambitious, however, chances are you can handle everything you need without any outside help. In fact, if you don’t mind getting your hands dirty you could get your e-commerce website started for less than $100 — the cost of a domain name and a good theme.
4. Plenty of Themes and Plugins That Support Ecommerce Options.
Plugins are one of the most important reasons why WordPress has experienced so much growth since its release in 2003 as a blogging platform. It’s an open-source code which allows web developers to add features that were not present in the original software, and that is done through the use of plugins.
Plugins do enhance the best features of WordPress themes by adding options that didn’t exist in the original design of a theme. Today, there are hundreds and thousands of plugins on the WordPress store that have a great variety of functions depending on what goals you wish to achieve with your WordPress website.
There are plugins for monitoring website analytics which helps in knowing how many users viewed your site and how many bought the actual product and more, also those for contact forms, online payment, and also for running an online store.
Important Plugins in WordPress for WooCommerce Beginners :
There is an important note that there are a few plugins that work very well for almost all eCommerce websites due to their compatibility and the fact that they contain most of the tools that an eCommerce website should have. One such famous plugin is the Woo Commerce plugin which we discussed before.
Wait there’s more, the code WordPress is built on is very developer-friendly. This means you can create or Hire a custom web designer to meet your exact requirements. Plus, there is a great number of ‘page builder’ plugins – Which helps you drag-and-drop tools that let you slot the elements you need onto the page, and create your site without the need to know anything about code. One of the most famous page builders is Elementor – It’s Free and Easy to Use.
As a matter of fact, WordPress has just recently introduced its own native Block Editor, which offers a lot of flexibility when it comes to your content’s layout and features. Some of the plugins, such as the before mentioned WooCommerce, also offer ‘blocks’ for this editor, meaning that you can create highly-customized product pages with ease.
More about the Plugins :
1. Woo commerce : Woo commerce is the world’s most popular WordPress Ecommerce plugin around, used by about 30% of all WordPress stores. Because of its popularity, a number of Awesome Helpful extensions have sprung up to make it even more powerful — appointment making, loyalty programs, product customization, and more.
2. Exchange WP : Exchange WP is another great eCommerce plugin, allowing users to try it out for free, then expand it through a range of extensions. These extensions include things like product variants, membership site functionality, recurring payments, and email marketing tools.
3. WP eCommerce : WP eCommerce is one of the oldest WordPress eCommerce plugins, and is still well-trusted by many online retailers. It offers all the basic e-commerce functions you need, along with a number of payment, shipping, membership, and affiliate marketing options to customize your site.
Here is a Short List of Pros and Cons That will help you better understand to choose WordPress as your eCommerce Site Builder.
1. WordPress is free. (Only the Software)
2. WordPress Lets you add unlimited products and product attributes.
3. WordPress Works on all devices, from Mobiles to tablets to a regular PC WordPress Works everywhere
4. Once installed, WordPress is all yours. It comes with a large variety of customization options available which are much easy to use. You can control everything the way you want.
5. WordPress is really very easy to install and to use. It Provides an intuitive interface and you don’t need any coding skills to manage it.
6. It comes with user reviews and ratings, which means that you can give your customers the freedom to rate your products and Blog Posts.
7. This is more like a bonus… It will be a piece of cake for people who already have their sites on WordPress.
1. It doesn’t come with free hosting and you need to pay for it, As told earlier WordPress is just the Software you need a Hosting Provider which will Help you Install WordPress on your Desired site. In fact, WooCommerce is a plugin that works only on WordPress.
2. For all the non-WordPress users, creating an online store can be a bit difficult because you need to take a host, install WordPress on it, choose a theme that is compatible with WooCommerce, and then install WooCommerce plugin.
3. Even if the plugin is free, it can get a bit expensive to set the store eventually.
People around the globe are slowly leaning towards eCommerce when it comes to their buying and selling needs. With the WordPress platform, it is easy and secure for new eCommerce startups to have websites with a minimum budget.
While each of the Woo Commerce’s direct competitors surpass at something, but lack other most important features, WordPress kind of gives it all: open-source (Content Management System) CMS, total control over your site, plenty of other mostly free and paid services, intuitive interface for beginners and possibility of development for the advanced, the option to make a multipurpose site (with online shop included), prices for all budgets, and other great stuff that’s barely waiting to be explored.
To recap, the four primary benefits of WordPress as an eCommerce platform are as Follows:
1. WordPress offers almost unlimited scalability and stability, and powers some of the largest and most popular sites on the web.
2. Security is at the forefront of the platform and can be enhanced further with the right tools.
3. There are thousands of themes and plugins that offer a unique look and custom functionality based on your requirements.
4. The platform is a cost-effective solution, and you can get your store off the ground for a very minimal investment.
If you have any questions about how to get started building your WordPress eCommerce site? Let us know in the comments section below!