There are many strategies today to get known on the Internet, but the most stable long-term strategy is certainly the strategy called SEO.
The difficulty is that the Google algorithm evolves from year to year. And in 2019, certain techniques will allow you to earn points and make your site appear in the first search results that Google offers.
There are several techniques to optimize your articles in the eyes of Google, which will help you to make your article appear in the first position.
Let’s see the Top 7 Ways to Optimize Your Blog Posts for SEO.
1. Mention your keyword
Whatever keyword you find for your article, you are going to have to mention it many times. The first step is to mention your keyword in the article URL. Note that the shorter your URL, the more Google likes it.
Besides, you should include your keyword in the title, ideally at the start of the title. The more you highlight it, the more Google will be able to recognize the keyword on which you are positioned.
>>> 3 Ways To Help Your Website Take Off
You should mention this in your meta description, which is the description that will appear under your link when Google searches.
Finally, mention your keyword many times. For example, if you are writing a 1000-word article, you should mention it about four times. At the same time, you should not abuse it by mentioning it in all the paragraphs because it may result in sanctions from Google. But mentioning it a few times will boost the SEO of your site and the positioning of it on the keyword you want.
2. Internal links
Putting internal links within your article makes reading easier for the reader and gives access to all the resources present on your site. Google likes it because it makes it easier for people to access your content.
The internal links that you mention more will be the pages that you will highlight the most in the eyes of Google.
Conclusion? Feel free to put internal links to the pages you want to position on the Google search engine!
3. External links
External links provide resources and your readers can deepen the content if they wish.
Ideally, mention between two and four external links for each article you publish. Be careful, Google looks precisely at the external links that you mention.
>>> Redesign A Website Without Losing Your Search Ranking
If your external links are poor quality links or not related to the subject of the article, you can be punished.
On the other hand, if you mention authority sites or even more recently launched sites but with quality content and regularly updated, this will boost the SEO of your article.
4. Have articles organized
It is essential to structure your articles if you want to appear in the first position. For this, your title must have the H1 tag.
And your subtitles, which will be at the head of each paragraph at the heart of the article, will be tagged H2.
Regarding your content, remember to ventilate your text well to make the content more pleasant to read. The more your content is pleasant to read, the higher the average time spent on the page. optimize blog articles. And this is a quality criterion for Google. A site which has an average time spent on the page which is very low will sooner or later be sanctioned by the search engine.
5. Increase the number of words
Intuitively, we can think that the more synthetic articles will be the articles most viewed by Google. But it is quite the opposite.
Regardless of the quality of your content, the longer your article, the better it is referenced on Google. And all the studies prove it! optimize blog articles. There is actually no limit, if the minimum for a quality article is around 800 words, you can totally write 3000 words if you have the capacity to write quality and practical content on a given theme.
Having a long article will also be another way to get more backlinks and increase the average rate spent on the page, which will appeal to Google.
6. Insert sharing buttons
Google recognizes the most shared articles. And since Google loves interactive sites, the more an article is shared, the more the search engine sees this article as a quality article.
So, with free WordPress plugins, you can insert sharing buttons at the beginning or at the end of your article, or on your Sidebar to encourage users to share the article on social networks.
>>> 7 Ways SEO Helps You Grow Your Blog Audience
Not only will this increase your visibility on Facebook or even on Twitter, but Google will tend to reference you better. optimize blog posts. Never forget that social networks are an essential dimension of your internet communication strategy!
7. Get feedback
As we mentioned, Google likes interactive sites. In addition to sharing, always suggest at the end of the article to leave a comment for your readers.
This will encourage your visitors to comment, and the higher the number of comments, the better you will be referenced. In order to have a hyper-interactive site, always respond to comments from your internet users! optimize blog posts.